I led a brave and talented creative team that defined one of the internet’s
most inspiring yet misunderstood brands. As Creative Director, I was responsible for the entire onsite experience and select offsite campaigns, from ideation to final delivery.

Setting eBay’s Creative Direction

An example of a seasonal style guide designed to set the tone for how we’ll show up to our customers. The goal: provide the direction and tools that internal and external teams can use to tell a cohesive, on-brand story across all touchpoints.

Taking on Amazon

To cut through the competitive noise for Prime Day, we developed breakthrough creative that elevated our brand position and all that differentiates it. Instead of competing with Amazon, we elevated eBay.

Homepage Hero #1

How do we turn an unremarkable shoe into a cravable obsession? By using space in new ways and copy that speaks uniquely to sneakerheads.

Homepage Hero #2

With the right mix of merchandise and snappy messaging, even the most staid campaign comes to life urgently and playfully.

Homepage Hero #3

By using pops of color in merchandise, we stayed faithful to our brand’s monochrome palette while pushing the brand forward.

Homepage Hero #4

Bold cropping. A custom-designed LEGO-textured background. I challenged the team to shake off the dust for holiday. They delivered.

It’s Happening on eBay

As the creative lead in partnership with our agency, 72andsunny, we developed a brand anthem spot that places eBay at the center of culture.

Principal collaborator with agency on concept development, casting, music, and final edit.

But Did You Check eBay?

Seeding doubt. The goal here was to intercept consumers’ first instinct (Amazon, always Amazon) and give them a reason to question that instinct.

Principal collaborator with agency on concept development, script, casting, and final edit.

Toytopia Comes to NYC

For Holiday 2018, eBay got in the toy game with an experiential campaign aimed at kids and the adults who shop for them. We called it Toytopia, and this sizzle reel showcases the full campaign.

Principal collaborator with out partner agency on concept development, branding, staging, and on-location approvals.

eBay Fashion

Stepping stylishly into the fashion business, we used this spot to speak to the engaged shopper and placed eBay at the center the current fashion moment.

Principal collaborator with agency on concept development, script, casting, and final edit.